Our 2024 Hiring Guide for Marketing provides hiring managers with valuable, data-driven insights into current market trends and salary benchmarks.
Inside, you’ll find practical information to implement into your hiring practices—tips on hiring for the future (for existing and growing trends such as AI) as well as actionable intel for hiring specific positions, retaining top talent, and evolving alongside newly emerging skills and roles.
This Guide is Designed to Help You:
- Identify key trends shaping the recruitment landscape in 2024, offering a clear view of what to expect in the near future.
- Gain a better understanding of salary data in order to create attractive and competitive compensation packages for recruits.
- Familiarize yourself with emerging roles and skills, so you may align your hiring strategy with market demands and stay ahead of the curve.
Key Insights Include:
Shift Towards Strategic Roles: The increasing use of automation technologies in marketing is shifting the focus from tactical work to strategic delivery.
Rise of Automation in Marketing: 30% of employers are implementing AI for more personalized marketing efforts, leading to higher engagement and conversion rates.
Positive Employment Outlook: 116,000+ marketing research analyst and marketing specialist jobs are expected to be added in the next decade—one of the 20 occupations with the highest projected growth in employment.
Our 2024 Marketing Hiring Guide is here.